19.02.2024

Ísey Skyr Officially Launches Hong Kong’s First Collection of Authentic Icelandic Super Dairy

Following the success of its soft launch last year, Ísey Skyr has officially entered Hong Kong with a premium collection of Icelandic Skyr (pronounced as “skeer”). In response to the evolving preferences of consumers in the city who are increasingly prioritizing wellness and longevity, Ísey Skyr is a low-sugar yogurt alternative that provides not only extremely high protein content and lactose-free options but also a dense nutrient profile, resulting in its popularity in Europe and America.

 

Crafted with meticulous precision, Ísey Skyr is made from pristine natural ingredients that mainly originated from Iceland, a country celebrated for its untouched environment and long life expectancy. This super dairy delivers a melt-in-your-mouth and gelato-like texture that reflects the brand’s dedication to providing a product that is as pure and natural as its origin. This makes it the ideal choice for health-conscious consumers.

 

1,100-year-old Icelandic Recipe

 

Belonging to a group of acid cheeses along with German quark, Skyr has been a staple in the Icelandic diet with a rich heritage dating back over 1,100 years. This super dairy boasts the distinction of being the only skyr in the Hong Kong market that contains the original Icelandic skyr cultures from MS Iceland Dairies. Rich in live probiotics, naturally fat free, low in sugar, high in protein and a good source of calcium, Skyr has already garnered popularity among health-conscious individuals in Europe and the United States.

 

Pioneering Authenticity and Health Benefits

 

Compared with regular and Greek yogurt available in Hong Kong, Skyr is extremely tasty and healthy, setting a new standard for all dairy products. Made in Iceland with the highest quality milk in the world, Ísey Skyr retains whey protein while removing other parts of the whey through ultrafiltration. This meticulous process preserves whey protein, known for its muscle-building and repairing properties, contributing to the smooth and creamy texture of Ísey Skyr.

 

While regular yogurt is fermented from fresh milk inoculated with Lactobacillus and Greek yogurt undergoes a whey removal process, Skyr is produced from skimmed milk with a more efficient and thorough whey removal process, which makes it rich in high-quality whey protein and naturally fat-free. It takes nearly four times as much milk as regular yogurt to create one Skyr.

 

What truly sets Skyr apart is its extraordinary protein content, ranging from 10g to 11g per 100g, making it a nutrition powerhouse and an ideal choice for those seeking a healthy indulgence.

Types of yogurts (100 g)  Natural Yogurt1 Unsweetened Greek Yogurt2 Ísey Skyr – (Natural) 
Energy (kcal)  85  97   61
Protein  5.7g  9g   11g
Sugar  4.8g  4g   3.7g
Carbohydrates  4.8g  4g   3.7g
Fat  2.7g  5g   0.2g

*The above nutrition facts are for reference only. It varies depending on different products in the market.   

 

1 The Government of the Hong Kong Special Administrative Region Centre of Food Safety - https://www.cfs.gov.hk/tc_chi/nutrient/fc-introduction.php 

2 The U.S. Department of Agriculture - https://fdc.nal.usda.gov/fdc-app.html#/food-details/171304/nutrients 

The sugar content of most flavored yogurt in the market is around 12-15g/100g, while all the flavored skyr of Ísey Skyr contain no more than 4g/100g of natural sugar.  Almost all of the flavors of Ísey Skyr have been recognised by the Centre for Food Safety of Hong Kong for low salt and low sugar.

 

All fresh ingredients are sourced naturally and responsibly, and flown in from Iceland weekly, ensuring freshness and the highest quality of the products. Every Ísey Skyr’s Skyr has received an “A” grade on the Nutri-Score, a common profiling system in Europe adapted for food labeling, highlighting their exceptional nutritional profile.

 

First Collection of Authentic Icelandic Indulgence:

 

Ísey Skyr is now available in Hong Kong supermarkets in a variety of flavors, using only natural fruits and ingredients, with no added sugar and no artificial coloring or preservatives.

Health and fitness enthusiasts can indulge in the vanilla flavor that contains fresh vanilla pods with no added sugar, or the fat-free natural flavor which has the highest protein content for maximum health benefits.

For customers with lactose intolerance, Ísey Skyr offers a range of lactose-free options including Mocca, Blueberries & Raspberries and Coconut, to ensure that everyone can enjoy the goodness of Ísey Skyr without any digestive concerns.

And for those with a sweet tooth, Ísey Skyr presents low in natural sugar dessert options such as Crème Brûlée, Blueberry and Strawberry. With a lower sugar content than any other dairy products available in the market, these are the ideal snacks for those who crave a sweet bite.

 

Ísey Skyr, the pinnacle of super dairy and authentic Icelandic Skyr, is now available in Hong Kong at Market Place, Fusion, TASTE, city'super and other selected supermarkets3. It's time to stock your fridge with Ísey Skyr, the perfect quick and healthy breakfast, afternoon boost, dinner inspiration, or snack anytime.

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